The following four items were briefly discussed:
A. Title stressed the paramount importance of reaching the broad masses, not just colleagues in the wider scientific community (``mass marketing'').
One of the prime tasks of the ESA science journalist will be to help bring SOHO into science museums in Europe, such as the Cité des Sciences et de L'Industrie, La Villette, Paris, France, or the German Museum in Munich, Germany. Both permanent as well as temporary exhibitions are considered.